Digital RealD

Background: When HD-DVD and Blu-Ray Disc were announced, Digital Sound announced it's new sound format Digital RealD. It's made up on a customized 5.1/7.1 sound format that the company says "will get the best playback on following HD-DVD's/Blu-rays".

1st Logo

(April 25, 2006)

Nickname: "Independence Day"

Logo: On the roof of a skyscraper, with the night sky above, we see the Digital Sound logo. The camera turns. Few seconds later, the logo gets abducted by an UFO. The camera cuts to the night sky, more UFOs appear and try to abduct other stuff, but none of them had success. The camera then cuts to the interior of the UFO, and we see 2 aliens. The 1st alien orders the other to bring a logo. The other alien then goes out, and then we cut again to the roof of the skyscraper. The same light from the UFO appears, and the Digital RealD logo (the words "Digital RealD" with the 2nd word on a square. The D from the 2nd word is bold) comes out of it. We fade to a black background. The words: "This is a new way to enjoy sound" fade in, along with the same Digital RealD logo. Copyright info fades in below.

FX/SFX: Breathtaking CGI! Holds up well for a logo/movie of the early 2010's than a mid 2000's one.

Music/Sounds: Sounds that go with the action at first. When the second half plays, a theme that sounds like the Worldvision Home Video/Media West/Crown Movie Classics logos plays, but more futuristic and without the air sound.

Availability: Extremely rare. Only seen on the 2006 HD-DVD of Doom. Since HD-DVD is now discontinued, you need to ask a friend to find a copy of the film with this logo.

Scare Factor: Medium. It's a cool logo, but someone may be caught off-guard with the concept, or the 2nd half of the logo. None for these who are used to it. It gets more scarier in the next logo, however.

2nd Logo

(Summer 2006-2008)

Nickname: "Superman And The Lighting Of Death"

Logo: We see Superman flying on a blue space background, and he lands on Earth. He watches everything that surrounds him, including a train moving with the Digital RealD logo on it. He then sees people screaming and he flies, but later he gets striked by lighting, making in black and turning into the Digital RealD logo. Copyright info fades in below.

FX/SFX/Cheesy Factor: All cartoon animation, which is extremely outdated and looks like it was made on the 40's. (Speaking of the 40's, what does the old animation have to do with a contemporary company called Digital RealD?)

Music/Sounds: The Superman introduction theme, followed by some lighting sounds and then a dramatic fanfare from the Fleisher/Famous Superman cartoons. There's also sounds that go with the action.

Availability: First appeared on the 2006 HD-DVD of Superman: The Complete Fleisher/Famous Cartoon Collection and later appeared on the 2007 Blu-Ray of Superman Returns and other Superman-related HD home video releases.

Scare Factor: High to nightmare. The 2nd half may give you nightmares even if you're a fan of Superman. For other people, low to medium.

3rd Logo

(2006-2011)

Nicknames: "Purple Diamonds HD", "Trimark DVD Rip-Off"

Logo: Same as the 6th Digital Sound logo, but the Digital RealD logo is formed, and "RealD", in it's own font, replaces "Sound". Also, it's re-done for high-definition.

FX/SFX: Same as the 6th DS logo.

Music/Sounds: See FX/SFX.

Availability: Was common until 2011, the year Digital Sound changed it's logo (along with their RealD brand). Seen on HD-DVDs and Blu-Rays with Digital RealD, examples including Harriet The Spy, The Lake House, Balls Of Fury and The Departed.

Scare Factor: Minimal to low. You might be caught off-guard if you're expecting the original DS logo and ending up with this, but it's harmless.

4th Logo

(2007-2011)

Nicknames: "The Collision Between Bryanston Pictures and Digital RealD"

Logo: Same as the 10th logo, but the Digital RealD logo takes the role of the Digital Sound logo.

FX/SFX: Same as the 10th DS logo.

Music/Sounds: See FX/SFX.

Availability: Very common on 2007-2011 Blu-Ray/HD-DVD releases of films by Screen Gems, Fox Searchlight, Fox Atomic, and Rogue Pictures. Strangely appeared before the Paramount High Definition logo on a 2008 Blu-Ray of Rugrats Go Wild: Special Collector's Edition (where the logo needed to be after the menu). Also appears on the 2009 30th anniversary BD of Alien.

Scare Factor: Low to medium. Like the previous logo, you might be caught off-guard if you're expecting the DS logo.

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