Ironic Entertainment

Background
Ironic Entertainment (credited as Ironic Productions) was formed by Sprint Productions in 1990 following a dispute regarding one of their distributors editing a film without their knowledge. Ironic would issue unrated versions of Sprint's films and release niche horror films on the video market. Ironic was also used as a shell-label for NC-17 rated films Sprint produced. Ironic was ran by Howard Stemple, a former defense attorney who was the husband of Sprint's founder Zelda Artz-Stemple. In an ironic (pun intended) twist, this label would overtake Sprint in the late-90s. In 2001, Artz-Stemple would overtake Stemple's role as a producer on the company's final project, a move that had been considered spiteful in retrospect. Stemple sold Ironic to Artemis Communications in 2002, which would later get folded into Pretzel Entertainment. Stemple formed a new company in 2016, Quality Meats.

1st Logo (1990-1996)
Logo: On a black background, we see the text "AH IRONIC PRODUCTION" in a yellow Art Deco font. Out of nowhere, a hook swings in from the top of the screen and catches the "H". It pulls through, ripping the letter apart. The mangled letter resembles a malformed letter "N". Blood comes out of the "H" and drips to the bottom words.

FX/SFX: 2D animation.

Music/Sounds: A metallic grinding sound, mixed with a horror stinger.

Availability: Common. It plastered the Sprint logo on uncut versions of that company's films. It also appeared on some direct-to-video horror films, such as Right Place, Wrong Time, Final Notice, Exam and Lesions.