Buena Vista Home Entertainment (2015-present)

10th Logo

(2015-present)



Nicknames: “The Sparkles” “Sparkly Castle” “The Shining Castle”, “Blue Castle”, “The Castle Returns”

Logo: On a blue background, a white sparkle comes up to the screen. It spins around, making 4 other sparkles. They move offscreen, cutting to the next scene. Here, the sparkles are creating the Disney castle. Another sparkle appears and creates the arch over the castle. It moves below the castle, forming the words: “Buena Vista Home Entertainment”. The sparkle comes back and surrounds the castle in twinkles.

Variant: On international releases, the words “Distributed by” are above the castle; and the logo starts where the castle gets surrounded by twinkles.

FX/SFX: The sparkles and the castle forming.

Music/Sounds: An extended version of the 1998-2006 theme, with sparkles in the background. For the “Distributed By” variant, only the sparkles are heard.

Availability: Current and common. This logo was seen on releases from Disney and Pixar’s sibling companies Marvel, Lucasfilm, and 20th Century Studios. This was first seen on Kiki’s Delivery Service: The 2nd Season and onward seasons of said show. This appeared on some Disney movies, starting in 2016.

Editor’s Note: None.

11th Logo

(2017-present)



Nicknames: “Print Logo: Animated”, “The Arch”, “Pure Shines”, “Hey! It’s Disney DVD!”

Logo: On a blue background with darker shades of blue in the middle, we see a silver glowing line spinning around. Then, a series of sparkles make the words “Buena Vista Home Entertainment”, while a flash happens. The words are surrounded by the arch, looking similar to the Disney DVD logo.

FX/SFX: The background moving, the line becoming an arch, and the text appearing.

Music/Sounds: A ascending synth sound with whooshing in the background, followed by a harmonic choir. This sound similar to the Hi-Saturn logo.

Availability: Current. Seen on many releases from Buena Vista Home Entertainment.

Editor’s Note: This is such a beautiful logo, and a favorite of many.