VAS Hong Kong Pictures

Background: VAS established a Hong Kong movie division in 1985. They later maked big hits, just like Class of 10 (十类 in Chinese). Two years later, the company teamed up with Cinema City and Films Company, naming it "VAS/Cinema City Films". They also made many hits as well. In 1995 VAS left Cinema City and started making movies as a independent movie studio again.

1st Logo

(1985-1987)

VAS Hong Kong Pictures (1985)

Logo: On a black background, the golden sunburst-colored words "VAS" writes themselves one by one. Later, a bordered oval appears writes itself, surrounding the words. When it's finished, "VAS HONG KONG FILMS" and the chinese traduction (which is 增值服务香港图片) fades in below.

FX/SFX: The writing and fading.

Cheese Factor: Too basic.

Music/Sounds: An extended version of the UFDC theme.

Availability: Found on early movies by the company, which were hard to find.

Scare Factor: Very low due the music.

2nd Logo

(1987-1995)

Nicknames: "The VAS/Cinema City Combo", "Golden VAS/Cinema City Logos"

Logo: We see a yellow background, with a golden filmstrip surface below. Later, the VAS and Cinema City logos, in 3D and on gold, zooms out, and later stop when they're fully revealed. Later, the words "VAS/Cinema City Films" and the chinese traduction (which is 增值/电影城电影) zooms in fast below.

FX/SFX: The golden logos/text and the zooming.

Music/Sounds: A dramatic synth fanfare, with a twinkling sound at the end.

Availability: Seen on many VAS/Cinema City films from the time.

Scare Factor: Low to medium, due the music and zooming of the text.

3rd Logo

(1995)

Nickname: "The Other VAS/Cinema City Combo"

Logo: On a dark background, we zoom out on a purple tunnel. The tunnel is revealed to be the "C" of the Cinema City logo (without the text). On the left of the CC logo there's the VAS logo, also in purple. The camera continues zooming out and stops until the logos are fully revealed. Then, the company's name with the chinese translation zooms out below. Then, the logos and the text shine.

FX/SFX: The zooming out and the shining.

Music/Sounds: The same dramatic fanfare from the previous logo.

Availability: Extremely rare, only one movie called The Adventures of Paul (保罗历险记 in chinese) had this logo.

Scare Factor: Medium, due the darkness and music.

4th Logo

(1995-2003)

VAS Hong Kong Pictures (1997)

Nickname: "Silver 3D VAS"

Logo: On a purple-gray-black gradient background, the words "V", "A" and "S" in white fades in and out very quickly one-by-one. Later, an bordered oval zooms out leaving residue, with the word "VAS" inside of it, doing the same thing. Then they take place, with the residue hitting the oval and the words, making they flash (first on the bordered oval, and then on the words, one-by-one). The company's name and the chinese traductions appears by a via "blur" effect.

FX/SFX: Everything.

Music/Sounds: Many hitting and whooshing sounds, then a "swoosh" when the company's name appears. Sometimes silent.

Availability: Scarce in the US, but common on Hong Kong. Seen on many releases of the time.

Scare Factor: Medium, due the action, who is very sudden. The sounds can also scare a few. Low to medium for the silent variant.

5th Logo

(Late 2003-)

VAS Hong Kong Pictures (2004)

Logo: We see a countdown in a starfield, starting from 5, then changes to "4", then "3", later "2", and last, "1". Later, the number gets destroyed, making dust, and that dust makes a shining star. Later, the star explodes, making dust again, and a glass VAS logo. The logo zooms in and stops in 4 seconds. Later, a stripe which is seen below the VAS logo makes "HONG KONG PICTURES", then, another stripe makes the chinese traduction. The VAS logo then turns silver and later shines.

FX/SFX: Great CGI!

Music/Sounds: Many time counting sounds, then a exploding sound when the "1" explodes, later a bell sound when the star shines, and another explosion sound when it explodes, later, a mind-blowing piano tune with strings plays.

Availability: Current, seen on new movies like Aba and it's sequels and Saving The Great Pyramid (拯救大金字塔 in Chinese).

Scare Factor: Very low, the explosion of the number "1" and the star may scare some, but the piano tune makes it less scarier.