Southwest Television (UK)

Background: Southwest Television debuted in 1968 Southwest Television joined to Granada Television forces in 1999. In June 2002 Southwest Television joined forces to Carlton Television in 2002. All the continuity announcers Roger Tilling and Mark Lipcomb (Carlton in London) and Maggie Mash and Helen Atiken and Bob Preedy.

1st Logo

(1983-1989)

Logo: On the green background we see a "SW" zooms out on the screen then SOUTHWEST TELEVISION text.

Variant: On break-bumpers there's is a no text at all.

FX/SFX: The zooms-out

Music/Sounds: The last few seconds Frank Gari's Hello News theme, which as continuity John Crosse announcer The break-bumper is silent.

Availlabity: Seen on the British programming and recordings.

2nd Logo

(1989-1993)

Logo: Same as 1989 ITV generic ident with SOUTHWEST TELEVISION.

FX/SFX: Same as 1989 ITV ident

Music/Sounds: Same as 1989 ITV ident with continuity John Crosse and Maggie Mash announcers.

Availlabity: Check your recordings.

3rd Logo

(1993-1996)

Logo: On the blue background we see a "SW" zooms out on the screen then SOUTHWEST TELEVISION text.

FX/SFX: The zooms-out

Music/Sounds: Same as Frank Gari's Hello News theme.

Availlabity: Check your recordings

4th Logo

(1996-2000)

Logo: On the blue background we see a 3 zooms out then SW text then SOUTHWEST TELEVISION text.

Variant: On break-bumpers there's is a no text at all.


 * Daytime version uses the SW shining
 * Nighttime uses the SW shining.

FX/SFX: The shining

Music/Sounds: A five note piano tune sound like to Hello News theme

Availlabity: Check your recordings. Starting in November 8, 1999 The local programming is debuted.

5th Logo

(1998-2002)

Logo: Same as 1999 ITV Hearts ident SOUTHWEST TELEVISION text

FX/SFX: Same as 1999 ITV Ident

Music/Sounds: Same as 1999 ITV ident

Availlabity: Seen on the ITV networked programming.

6th Logo

(2000-June 2002)

Logo: On the orange background we see a SW zooms out on the screen then SOUTHWEST TELEVISION since 1968.

FX/SFX: The zooms-out

Music/Sounds: A orchestral tune Sounds like Frank Gari Hello News theme

Availlabity: Seen on the only local programming.

Final Note: Southwest Television folds into Carlton Television in 2002.

7th Logo

(2002-2006)

Logo: On the blue background we see a 2002 ITV generic ident with ITV1 SOUTHWEST OF ENGLAND text

FX/SFX: The zooming in

Music/Sounds: Same as 2002 ITV1 ident with guitar tune. In 2004 same as ITV1 generic ident

Availlabity: Seen on the local programming produced by Carlton Television.