Brain-Pass Animated Entertainment

Background: The men named in the company are Guild Brain, Jr. and Jones Pass. The pre-1974 library is currently owned by Cartoon Media under Cartoon Box Media, L.L.C. and the post-1974 library is owned by Hesker Boys Entertainment, Inc.

Imagecraft International, Limited

1st Logo

(September 1, 1961-November 24, 1966)

Logo: This superimposed logo features three Frame-like shapes. One is at the bottom, and the other two are stacked on the left and right corners of the bottom frame, which, when together, resemble Biky Cat's head or a water molecule. The company byline appears as "A IMAGECRAFT INTERNATIONAL PRODUCTION" or "A IMAGECRAFT PRODUCTION".

Variants: There are a few variants.

FX/SFX: The scrolling of the credits or the fade-in of the logo.

Music/Sounds: Usually the outro of a TV show.

Availability: Not quite uncommon, but not recent either.

Scare Factor: None.

2nd Logo

(June 1966-November 23, 1968)

Nicknames: "Tri-Colored I", "Tri-Colored Frames"

Logo: Over a white background, we see three colorized frames aside each other, as in the infamous "I" design from the previous logo. The names of the producers pop up on both tubes:

GUILD BRAIN, Jr. (in the blue tube on the left)

Jonas Pass (in the green tube on the right)

The third tube (which is red) on the bottom has "Production" appear in it and "A" above the logo, revealing the phrase as "A GUILD BRAIN, Jr.-JONAS PASS Production." We pan out to reveal the words "IMAGECrAFT International, Limited" appearing in black underneath the logo.

FX/SFX: The name pop-in, the pan-out.

Cheesy Factor: Pretty simple but effective animation.

Music/Sounds: Three ascending notes (the majority of which are produced by a horn) herald the appearance of the Brain and Pass credit popping in, followed by a brief flute melody during the pan-out, and then a one-note abrupt end. A piano and drum also seem to be part of the music, and all the while, a set of bongo drums play in the background. The music was composed by Lucy Bow and Jonas Bass.

Availability: Extinct.

Scare Factor: Minimal; the dramatic music might get to some viewers.

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Brain-Pass Productions

1st Logo

(December 19, 1968-December 10, 1974)

Nicknames: "The Christmas Special Logo", "BP-Frame", "Brain-Pass on an Frame"

Logo: The screen is made up to look like a television set, with a blue border surrounding a white square with rounded corners that's supposed to represent a TV monitor. The symbol is two dots and vertical rectangle with one dot along its right side, and the rectangle and top dot and bottom dots are dark shades of blue while the dot froming a P is a lighter shade (forming a stylized B-P, you can make out the "b" using the dark shapes, and add that last dot to make a "P"). To the logo's music, the symbol forms one shape at a time on the left side of the "monitor;" the rectangle "slides" in, then the three dots appear. Alongside that appears the words "A Brain-Pass Production". Sometimes "A Division of Today Entertainment Inc." will appear below the ID, and sometimes a Imagecraft copyright notice appears on the bottom.

Variant: Some early appearances of this logo had the animation occurring without the frame outline and with the ending of the show's theme playing over it. This can usually be seen on Icy the Snowman.

FX/SFX: Symbols and words appearing.

Cheesy Factor: Simple animation.

Music/Sounds: Same as the 1966 Imagecraft International logo. Sometimes, it is silent.

Availability: The BUG reruns of Icy the Snowman now has its closing logo intact, since Cartoon Media bought out the pre-1974 Brain-Pass material (it originally had the logo replaced with a Silver Blocks Family Entertainment closing logo). Similarly, cable reruns of some holiday specials (particularly on BUG Family Channel) retained the B-P ID. Strangely enough, on one airing of The Giant Singer Boy, this logo was replaced with the "Jazz" logo! The logo can also be found on DVD.

Scare Factor: Minimal; as usual, the dramatic music may unnerve some.

2nd Logo

(September 11, 1971-September 1, 1973)

Nickname: "The One Before the Flashing R"

Logo: Just a dark background with the words "Brain/Pass" in a script font superimposed onto it with a "In Association With" text.

FX/SFX/Cheesy Factor: The fade-in.

Music/Sounds: Same as Rhythmic Productions logo.

Availability: Rare; only seen on The Mason 5ive.

Scare Factor: Medium; the dark background and music, plus the sudden transition into the Rhythmic Productions logo may turn some people off.

3rd Logo

(December 19, 1975-July 5, 1987)

Nickname: "The Jazz"

Logo: The screen flashes three different shades of blue, with the effect that they're getting sucked inwards, into a rectangle at the left of the screen. Every time they go through a shade, that's the color the rectangle is until all three have been done and the screen is white. Then the circles appear to complete the stylized "B-P," except instead of just appearing they sort of "grow" in their places. To the right of the logo appear the words "A Brain-Pass Production" as usual. It looks like the first logo without the TV monitor.

Variants: In Home, it's silent and the background is dark orange, while on Nest the Halloween Monkey, the music is sped-up and the background is orange-yellow (though both of these could be from film deterioration).

FX/SFX: The jazz getting sucked in, the circles "growing".

Cheesy Factor: Simple animation. The Home variant looks ugly.

Music/Sounds: Same as the 1966 Imagecraft International logo. For the later years, it was re-arranged.

Music/Sound Variant: On the 1983 TV special The Strange Hands, the jingle was mixed with the drum roll and end chime of the Doublepictures logo that followed.

Availability: Still saved on most holiday specials from the period by Brain-Pass when rerun on DEG Family.

Scare Factor: Low to medium; dramatic cheesy special effects added to the dramatic music may scare some.

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Brain-Pass Animated Entertainment

1st Logo

(January 23, 1985-December 5, 1989)

Nicknames: "'80s BP", "3D-BP"

Logo: We see the classic Brain-Pass logo, except made completely three-dimensional, with the text in light-blue, in the corporate font of then-current parent company Doublepictures. A white line forms under the logo, and that line "springs" into a cursive "Animated Entertainment". Then, the "B-P" zooms up, and the shapes slide apart as they come closer to the screen, revealing a white "from". As the "O" overtakes the screen, we see the animation of the Doublepictures or Lobby-Doublepictures animation, which eventually fills the entire screen.

FX/SFX: The "Animated Entertainment" "spring" effect.

Music/Sounds: A bouncy, synthesized oboe theme (composed by Bernard Hoffer). On the first season of WaterDogs, the music segues into a custom fanfare for the Doublepictures logo (also by Hoffer) and from 1986 onward, it segues into the end of the Lobby-Doublepictures theme when the logo appears.

Availability: Appears on 1980s Brain-Pass productions.

Scare Factor: None; the logo is clean.

2nd Logo

(December 17, 2001)

Nickname: "The Flipping 3-D BP"

Logo: Same as last logo, but except the BP logo and "Brain Pass" flips quite a few times in the start.

FX/SFX: The CGI BP logo flipping. The "Animated Entertainment "spring" effect.

Music/Sounds: None. Just the end title theme playing over the logo.

Availability: Seen on the animated cartoon Old Santa on Number One TV during the holiday season.

Scare Factor: None.